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Stephen Lussier – Chairman

Chief Executive Officer, Forevermark

Executive VP- Marketing De Beers Group

Stephen graduated with a BA (Honours) from Boston College in 1979 and received an MBA from Columbia University in New York in 1981.

 

After working for the New York advertising agency N.W. Ayer, Stephen joined De Beers in 1985 and was appointed Director the Consumer Marketing Division in 1993. He was given responsibility for External and Corporate Affairs on the De Beers Executive committee in 2005 and made Executive Vice president – Marketing at the De Beers Group in 2012.  He was also appointed Director at the Diamond Trading Company (DTC) in 1995, joining the Executive Committee in 2002 and took up the role of Chief Executive Officer – Forevermark, in 2009.  He became Chairman of the Diamond Producers Association in 2016.  He has led the launch of many successful diamond product concepts including the 3-stone ring, tennis bracelet, solitaire necklace and ‘Journey’ diamond jewellery. More recently he has overseen the De Beers’ investment in De Beers Jewellers and has led the global expansion of Forevermark into 35 markets and over 1,750 retail doors.