Executive Team

Kristina Buckley Kayel – Managing Director, North America

Kristina Buckley Kayel is the Managing Director of the Diamond Producers Association’s North America. She is responsible for steering and implementing DPA’s marketing, communications and digital strategy, its research and insights activity, as well as supporting and partnering with retailers and trade organizations. Prior to DPA, Kristina led marketing and communications and, as a member of the Executive Committee, drove the corporate and brand strategy for the French high jewelry Maison, Van Cleef & Arpels (owned by Compagnie Financière Richemont SA).

David Kellie – Chief Executive Officer

David Kellie has over 30 years’ experience in marketing esteemed consumer brands around the world. David joined the DPA from the Watches of Switzerland Group where he oversaw the marketing launch of the UK’s largest luxury timepiece retailer in to the US. Prior to that, he spent 15 years with Ralph Lauren initially in Geneva and later in New York where he led the global marketing and advertising teams across the full portfolio of brands and business. David joined the DPA in December 2019 and is based in New York.

Richa Singh – Managing Director, India

Richa Singh is an entrepreneur at heart with a career spanning 19 years building brands from scratch. She has extensive experience across consumer, b2b and luxury segments, starting her career at JWT and then the last 14 years at L’Oreal, where she held senior marketing roles and then headed the business. This experience has helped Richa to hone her skills in insight mining, deeper consumer understanding and her knowledge of all the channels to connect with them. Her marketing acumen will be a great asset in helping build the diamond category amongst the diverse consumer base in India.

Mabel Wong McCormick – Managing Director, Greater China

Mabel Wong McCormick joined DPA in March 2018 after 17 years working and living in Shanghai, China. Mabel has held senior positions with the responsibility for Greater China as Marketing Director and Managing Director in international companies such as LVMH. She also has experience setting up operations in China for companies such as ?What If!, a UK-based innovation consulting company, and LVMH Wines & Spirits division. Mabel is well-versed into modern marketing channels and techniques, and has strong experience managing trade channels and working with trade partners, which makes her experience highly relevant to the mission of the DPA in China.