Executive Team

Kristina Buckley Kayel – Managing Director, North America

Kristina Buckley Kayel is the Managing Director of the Diamond Producers Association’s North America. She is responsible for steering and implementing DPA’s marketing, communications and digital strategy, its research and insights activity, as well as supporting and partnering with retailers and trade organizations. Prior to DPA, Buckley Kayel led marketing and communications and, as a member of the Executive Committee, drove the corporate and brand strategy for the French high jewelry Maison, Van Cleef & Arpels (owned by Compagnie Financière Richemont SA).

Mabel Wong McCormick – Managing Director, Greater China

Mabel joined DPA in March 2018 after her 17 years working and living in Shanghai, China. Mabel has held senior positions with the responsibility for Greater China as Marketing Director and Managing Director in international companies such as LVMH. She also has experience setting up operations in China for companies such as ?What If!, a UK-based innovation consulting company, and LVMH Wines & Spirits division. Mabel is well-versed into modern marketing channels and techniques, and has strong experience managing trade channels and working with trade partners, which makes her experience highly relevant to the mission of the DPA in China.

Richa Singh – Managing Director, India

Richa Singh is an entrepreneur at heart with a career spanning 19 years building brands from scratch. She has extensive experience across consumer, b2b and luxury segments, starting her career at JWT and then the last 14 years at L’Oreal, where she held senior marketing roles and then headed the business. This experience has helped Richa, to hone her skills in insight mining, deeper consumer understanding & her knowledge of all the channels to connect with them. Her marketing acumen will be a great asset in helping build the diamond category amongst the diverse consumer base in India.